Connect with Asia’s top fashion brands at Intertextile Apparel

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Dear Sir / Madam,

Tap into Chinese demand for high-end European fabrics

Connect with Asia’s top fashion brands at Intertextile Apparel

The Spring Edition returns to Shanghai from 10 – 12 March 2027. SalonEurope remains one of the fairground’s key highlights, an exclusive zone for European mills to present high-quality fabrics to Asian buyers actively seeking premium materials.

Building on the success of the 2026 edition, which featured the Italy Pavilion, Türkiye Pavilion, France Zone, and leading exhibitors from Belgium, Denmark, Lithuania, Norway, Switzerland, and the UK, SalonEurope once again offers an international, premium platform for 2027.

Our topics for you:

Capitalise on Asia’s premium textile demand

Previous exhibitor’s feedback

Concurrent shows

Important notice

Capitalise on Asia’s premium textile demand

Advantages of SalonEurope:

•	Growing local demand: tap into China’s expanding market of mid-to-high-end brands, designers and boutique labels operating across online and offline channels.
•	Broad Asian reach: Engage top-tier international buyers from key regional markets, including Hong Kong, Japan, Korea, Taiwan, Thailand, and Vietnam.
•	Unrivalled market authority: Position your brand alongside Europe’s finest textile manufacturers at Asia's flagship industry event.

Specialised options for individual exhibitors:

Beyond SalonEurope’s country & region pavilions, we welcome individual exhibitors across specialised categories within the zone, ensuring your brand finds the ideal placement:

•	Premium Wool Zone: designed for distinguished wool mills to showcase fine fabrics for both high-end suiting and ladieswear.
•	Trend forecasters corner: show upcoming seasonal trends and maximise your service and publication coverage among Asian markets.
•	Verve for Design: Sell original textile patterns and fabric designs directly to visiting brands and fashion designers from across the globe.

Apply now

Show brochure

Highlight video

Previous exhibitor’s feedback

“Our booth is right next to the Trend Forum, where our submitted fabrics were on display, and many visitors have come straight from there to discuss business. Visitor traffic on the first day was impressive. New customers included online stores, independent designers, and new Chinese-style apparel buyers. As the leading fair in China’s fabric sector, Intertextile Apparel brings together numerous top-quality European exhibitors. It’s an excellent platform to showcase our products to the domestic market – and explore new categories like pet accessories – and we will continue to exhibit here.”
Ms Lynn Yang, Jules Tournier & Fils, France

	Contact us for more info
	Messe Frankfurt (HK) Ltd Mr Jimmy Chan / Ms Kathy Lai Tel: +852 2238 9999 / 9963 Email: textile@hongkong.messefrankfurt.com

Concurrent shows

	Important notice
	We would like to kindly remind all fairgoers that the most reliable way to advertise your company at Intertextile Shanghai Apparel Fabrics is via our official communication channels. Other companies claiming to offer advertising services may be a scam, and it’s important to verify the legitimacy of any company before doing business with them. If you have any concerns regarding this matter, please don’t hesitate to contact us for assistance.

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