Home textile tap into Southeast Asia's fast growing market at VIATT 2027

If this mail does not display properly, please click here

Dear Sir / Madam,

Home textile tap into Southeast Asia's fast growing market at VIATT 2027

Vietnam & Southeast Asia: a high-growth hub for home textiles

Vietnam and Southeast Asia are entering a new phase of expansion in home textile consumption and imports. Rising incomes, accelerating urbanisation, and strong hospitality growth are positioning the region as one of the most strategic markets for global home textile suppliers. Join VIATT 2027 to connect with key buyers and secure your place in this fast-growing market.

Our topics for you:

Regional home textile market potential explained

Three key reasons to exhibit at VIATT 2027

Targeted interactions to amplify your brand

Previous exhibitor's feedback

Book your booth now

Regional home textile market potential explained

In Vietnam alone, home textile imports (including bedding, towels and upholstery fabrics) are projected to grow 6 – 8% annually through 2027, according to Statista. At the same time, the domestic retail market is forecast to exceed USD 800 million in 2026, achieving a 5 – 6% CAGR through 2030.

With demand accelerating across both residential and hospitality sectors, early market positioning can be integral to unlocking long-term success in Vietnam and Southeast Asia.

Three key reasons to exhibit your home textile products at VIATT 2027

Gateway to ASEAN growth
Position your brand in Vietnam, one of the world’s strongest, high-potential textile hubs: supported by strong trade agreements, a stable business environment, and exposure to other regional markets.

Direct access to decision-makers
Through structured business matching, buyer delegations, and VIP buyer programmes, the fair provides exhibitors with curated opportunities to connect directly with regional and international sourcing decision makers.

Integrated marketing exposure
Benefit from VIATT 2027’s pre show digital campaigns, targeted media outreach, and comprehensive onsite coverage to amplify your visibility before, during, and after the fair.

Targeted interactions to amplify your brand

Maximise your brand exposure at VIATT 2027 through country and region pavilions, dedicated product zones, the sector-integrated Trend Forum, and a comprehensive fringe programme – all designed to connect exhibitors with targeted buyers from across the region and beyond.

Consistently strong international participation reinforces the fair's global appeal, with leading home textile companies from around the world among past exhibitors:

Country	Exhibitors from previous editions
China	Coolist, Donglong Group, Huafang
Germany	Homann, Huegin-Trietex, Paradies
India	Nandan Terry, Santham Exports, VTM
Japan	Kitsutaka, Toyo Orimono
Korea	Bizlink, Daechung, JR Ltd, Sangwontex, Skwentex, Youngdo Velvet
Portugal	Associacao Home from Portugal
Thailand	Double Star Industry, Gold House Decor
Vietnam	SIGMA VIETNAM INDUSTRIAL, Thanh Binh Hung Yen

...and many more

Previous exhibitor’s feedback

“We are a fully vertically integrated company: from spinning to weaving, dyeing, and finishing. The ASEAN market has been growing rapidly, and we also feel we have much to offer the global market. This is our first time joining this fair, which has given us the chance to explore many opportunities, see new faces in the market, and talk to some of the potential customers. My impression is that this is the start of great business to come.”
Mr Nattapong Tummachudpong, Chief Executive Officer, Double Star Industry, Thailand

Book your booth now!

Limited space is available; apply now to secure your place!

Apply now

Fact sheet

Show brochure

	Messe Frankfurt (HK) Ltd Email: viatt@hongkong.messefrankfurt.com Exhibitor enquiries Mr Ben Shi Tel: (852) 2230 9216

	Important notice
	We would like to kindly remind all fairgoers that the most reliable way to advertise your company at Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is via our official communication channels. Other companies claiming to offer advertising services may be a scam, and it's important to verify the legitimacy of any company before doing business with them. If you have any concerns regarding this matter, please don't hesitate to contact us for assistance.

Follow us

To ensure you receive our emails, please add Messefrankfurt sender email address to your address book.

| Share | Contact | Privacy Policy