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Dear Sir / Madam,
Messe Frankfurt
Moving beyond basics: tap into Vietnam's booming luxury market at VIATT 2027
 
Market insight: Vietnam's surging demand for premium European fabrics

Vietnam's fashion landscape is evolving to incorporate a more premium consumer market. Fuelled by a rising middle class and bespoke tailoring scene, the country is experiencing an unprecedented demand for high-end European shirting and suiting fabrics.

In addition, as some global buyer preferences shift towards superior craftsmanship, Vietnamese garment manufacturers are strategically expanding into premium formalwear and suiting. Capitalise on this lucrative market shift – secure your booth at VIATT 2027 to connect with high-value buyers from Vietnam and beyond.
 
Our topics for you:
 
Why VIATT is your gateway to the premium formalwear market  
Leading European brands from previous editions  
Book your booth now  
Contact us for more information  
 
Why VIATT is your gateway to the premium formalwear market

• Connect with high-value buyers: showcase your capabilities to international fashion brands, corporate wear buyers, local outlets and sourcing agents who are seeking materials for reliable, high-quality tailoring and full-scale production in Southeast Asia.
   
• Access to quality global partners: exhibitors can access specialised pavilions and other suppliers showcasing top-tier wool blends, high-twist cottons, functional easy-care shirting fabrics, and advanced interlinings.
 
Leading European brands from previous editions
Leading European brands from previous editions

and many more…
 
Book your booth now

With limited space available, don't miss your chance to position your brand at the forefront of Vietnam's luxury apparel evolution. Book your booth now!
 
  Apply now  

  2027 fact sheet  

  2026 show review  
 
Contact us

Messe Frankfurt (HK) Ltd
Email: viatt@hongkong.messefrankfurt.com

Exhibitor enquiries
Apparel fabrics, yarns & fibres and garments
Ms Kathy Lai
Tel: (852) 2238 9963
 
Important notice

We would like to kindly remind all fairgoers that the most reliable way to advertise your company at Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is via our official communication channels. Other companies claiming to offer advertising services may be a scam, and it's important to verify the legitimacy of any company before doing business with them. If you have any concerns regarding this matter, please don't hesitate to contact us for assistance.