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The Vietnam and Southeast Asia (SEA) home textiles market presents significant opportunities, with the market forecast to surpass USD 7 billion by 2028, according to ASEAN Secretariat. This growth is fuelled by a booming middle class, a resurgent tourism and hotel sector, rapid e-commerce expansion through platforms such as Shopee and Lazada, along with increasing demand for sustainable and unique products.
Furthermore, based on the World Trade Organization’s data, SEA imports 65 – 70% of its bedding and bath textiles, with regional buyers actively seeking premium cotton linens and towels, luxury bath textiles, eco-conscious solutions, and technical innovations. Over the past two editions, visitors have come to know that VIATT offers a wide range of products to address these needs. | | |
