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Dear Sir / Madam,
Messe Frankfurt
 
Grow your home textile business in the ASEAN region

According to Taiwan News, Vietnam's home textile market is experiencing robust growth, driven by rising disposable income, urbanisation, and changing consumer preferences. The market is projected to grow from around USD 3 billion in 2025 to nearly USD 4 billion by 2030.

Building on this momentum, in addition to fillers and fabrics VIATT 2026 will now feature enhanced displays of finished textile products for contract and residential applications, ranging from bedding and curtains to contract-grade textiles for hotels, restaurants and more. The European Zone will also return to showcase luxury and premium home textiles. Read on to find out more about our special booth offers. Apply for your booth now to capture market demand!
 
Our topics for you:
 
Why VIATT?  
What buyers can you meet at the fair?  
Who should exhibit?  
Don’t miss our early-bird package!  
Contact us   
 
Why VIATT?

The fair is the ASEAN region’s most comprehensive and premium event, with a dedicated zone for home & contract textiles as well as apparel fabrics & fashion and technical textiles & technologies. Organised by Messe Frankfurt and VIETRADE, 2026 marks the 3rd edition of the show. The VIATT experience is unique in Vietnam andthe wider ASEAN region, with more:

International participation with buyers from 70+ countries & regions
Quality buyers from leading global brands with sourcing intent
Industry and design trends to inspire and stay ahead of the market
Innovative products & solutions to meet current and future needs
Sustainable offerings that drive the industry to a better future
Insights and extra exposure for exhibitors through the fringe programme

Join this growing fair in 2026 to capture the momentum in the ASEAN region!
 
What buyers can you meet at the fair?
What buyers can you meet at the fair?
 
Who should exhibit?

VIATT’s key product categories include bedding, bath linen, table linen, curtains, upholstery fabrics, and decorative textiles. Product groups in high demand at previous editions included bedding, loungewear & bathroom textiles, curtains & curtain fabrics, home textile accessories, and more.
 
Don’t miss our special discount!

Exhibitors at any of the previous editions of Intertextile Shanghai Home Textiles or Heimtextil Frankfurt can enjoy a special discount and additional marketing benefits. Spots are limited, enquire today!
 
  Apply now  

  2026 fact sheet  

  2025 show review  
 
Contact us

Mr Ben Shi
Tel: +852 2230 9216
VIATT@hongkong.messefrankfurt.com
 
Important notice

We would like to kindly remind all fairgoers that the most reliable way to advertise your company at Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is via our official communication channels. Other companies claiming to offer advertising services may be a scam, and it’s important to verify the legitimacy of any company before doing business with them. If you have any concerns regarding this matter, please don’t hesitate to contact us for assistance.