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REIFEN Zone shines a spotlight on the tyre sector's trends
Show video
2017 final report
2018 REIFEN brochure
2018 general brochure
2018 application form

Asia’s largest trade fair for automotive parts, accessories, equipment and services — Automechanika Shanghai will be held this November. The fair showcases the entire automotive supply chain and brings together 140,000 professional buyers and 6,250 exhibitors from around the world.

With a debut at last year's show, the REIFEN Zone was well received by many renowned tyre manufacturers. This year, the zone will provide even more opportunities to show participants to develop a closer collaboration with other automotive sectors.  

Now is your time to join the event alongside many global tyre industry players!

The tyre sector has very strong potential among different sectors:


By 2022, the global tyre market will reach 2.5 billion units1


By 2020, the tyre market in China will grow at CAGR of 11%2


1 Global Industry Analysts, March 2018
2 Future Market Insights, March 2018

2018 REIFEN Zone highlights
High performance tyres and customisation under the spotlight

The REIFEN Zone will be co-located with Motorsport & High Performance and Chain Stores Zone in the same hall, allowing closer collaboration with customisation and chain stores. High performance tyres and custom wheels and rims will be two of the main focuses in the zone this year.

Special showcase – green tyres and wheels

The global green tyre market is estimated at $92.6 billion in 2020 and forecasted to increase CAGR of 9.5% from 2013-2020. In view of this trend, green tyres will be one of the REIFEN Zone's key focuses this year. Issues including environmental friendliness, energy saving and safety will be addressed throughout the fairground and fringe programme during the show.

(Reference: Sohu, February 2017)

Increased international participation

Leveraging Automechanika brand's global resources and network, the show will bring in more international brands to showcase their latest innovations.

Enhanced business matching service

One-to-one business meetings will be arranged for selected REIFEN exhibitors onsite. This matching programme can connect exhibitors with the right buyers among 140,000 international participants, allowing them to expand their business networks.

Click here to learn more details
2017 exhibitor feedback

"We feel optimistic about the future potential of the dedicated REIFEN Zone, because it really helps link up key players from the tyre sector with the entire automotive industry. Exhibiting here has allowed us to meet many overseas professional visitors."

Ms Liqin Liu, Manager, Fangxing Rubber Co Ltd (China)

Reserve your space now!

If you want to reserve the booth, please contact:

Messe Frankfurt (HK) Ltd
Mr Roy Chan
Tel: +852 2230 9200
Email: roy.chan@hongkong.messefrankfurt.com




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