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Key players converge at Accessories & Customising sector
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Automechanika Shanghai's 2017 preparations are in full swing. Held on 29 November – 2 December 2017, this will be the largest ever edition of the show:

330,000 sqm      ↑7%
6,000 Exhibitors     ↑4%
130,000 Visitors     8%


The huge auto market in China is spurring the demand for car care and beauty. The country's car ownership reached 20 million at the end of 2016, rising 13% over last year and car beauty products have now become necessaries in the auto industry. Each of these factors explains why the Accessories & Customising sector grows quickly in the show.

Global Car Accessories Market

The global 
car accessories market is expected to reach approximately US$ 522 billion by 2022, offering a huge market potential in this area. The sector is growing with a CAGR of 6.4% from 2017 to 2022, and Asia Pacific is ranked as the fastest growing market.


(Source: Zion Market Research, April 2017)

Car care and beauty

China's car beauty industry has evolved from simple washing-waxing and glazing methods, to more sophisticated coating technologies. With more international and recognised car care brands engaging in China's market, more choices are available for China's auto beauty industry. 


In view of this, this year's Automechanika Shanghai has attracted several key players to participate, showing their enthusiasm for China's booming car care market:

Returning exhibitors: Botny, Bullsone, Liqui Moly, MA-FRA, MOTUL and SONAX
New exhibitors: AXOT, Eneos, FUCHS, GOLD EAGLE and Huitian

“On the domestic market, lubricating oil is still a major focus of the automotive industry. This show enables us to pass the advanced foreign maintenance concept to customers.”

Ms Michelle Guo, Marketing Manager of China, Shanghai AAG Automotive Products Trading Co Ltd

Audio & Electronics

Safety, convenience, comfort and entertainment have all become the main concern for car owners. Thus, we're seeing more advanced car electronics appear in the market. As such, several innovative products will be displayed at the accessories and customising sector to meet this demand. Exhibiting companies in this area are Candid, Luview and TESD and more.


With more car owners paying their attention to car customisation, Automechanika Shanghai has invited numerous global leading, high-ended tuning brands, including BILSTEIN and KYB to demonstrate their products and services. Also, a variety of interactive activities at the fairground not only allow exhibitors to announce their new products and technology, but also provide unlimited networking opportunities for exhibitors and visitors.

“This trade fair is a great opportunity to meet new suppliers and to talk face-to-face with our suppliers. This is the only fair in this part of the world that we are taking part and is the most comprehensive fair in Asia. ”

Mr Paweł Jachacy, Vice Commercial Director, InterCars, Poland

If you want to reserve the booth, please contact:

Messe Frankfurt (Shanghai) Co Ltd
Ms Sophie Zheng
Tel: +86 21 6160 8548
Email: sophie.zheng@china.messefrankfurt.com
Other auto-related trade fairs in Asia
 25  27.4.2018    17 19.5.2018  21 – 23.3.2019

 Ho Chi Minh City, Vietnam

   Chengdu, China

 Kuala Lumpur, Malaysia
  Learn more    Learn more   Learn more
















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