PLSG25: a global stage for innovation, connection and industry growth!
The 23rd edition of Prolight + Sound Guangzhou upheld its legacy of creating opportunities for global industry players which concluded four days of sourcing and business connections on 30 May in Areas A, B, and D of the China Import and Export Fair Complex. The world’s largest entertainment and pro AV industry event housed 2,209 exhibitors across 210,000 sqm and 22 halls, with a comprehensive range of innovations on show for 110,363 visitors, including a 25% increase in overseas visitors. Numerous brands launched new products at PLSG, leveraging the fair’s influence to reach an international audience, including a record-high 59 global buyer delegations. Meanwhile, over 100 fringe events delivered exceptional performances and conferences, demonstrating the high-impact technology sweeping the industry.
Recap of the show
Leading exhibiting brands demonstrated the creativity shaping the industry
Strengthening its position as a professional, international, and brand-driven trade fair, PLSG once again united top global and domestic brands to showcase, including: ACE, ACME, AI Speech, Allen & Heath, Audiocenter, Audio-technica, Ayrton, Big Dipper, BIK, Bosch, Bose Professional, CADAC, Charming, Colorlight, d&b audiotechnik, Dare, DAS Audio, db technologies, DJ Power, DLW, DPA, DYNACORD, Eagle Truss, Electro-Voice, EM acoustics, ETC, FBT, Fidek, Fine Art, Funktion-One, Golden Ginkgo, GOLDENSEA, Gonsin, Harman International, HK Audio, Icon, ITC, JBL Professional, LingJie, Longjoin Group,Martin Audio, Mode, Mooncell, Neutrik, Nightsun, Polar Lights, Powersoft, QSC, RCF, SAE, SE Audiotechnik, Sennheiser, Showven, Shure, SGM, Solid State Logic, Soundbox, Soundking, Star-net, Taiden, Thunderstone, TW Audio, Unilumin, Universal Truss, Yamaha, Yin Chuang, ZhongHui, and ZOBO.
Record international participation powered by global partnerships
Thanks to the strong support of local and international industry associations and media, the show welcomed 59 buyer delegations, with 18 overseas delegations from Argentina, Brazil, Hong Kong, Korea, Malaysia, the US, and beyond. As a key initiative, the show also partnered with the Yinchuan Stage Design Association to launch the China – Arab States Stage Technician Training Course. Visitors from Kuwait, Morocco, Oman, Saudi Arabia, Tunisia, and the UAE attended PLSG to discover further business opportunities in China, underscoring the show’s growing impact in emerging markets.
Immersive experiences bridge technology and culture
This year’s fringe programme, themed “Tech meets culture”, featured a series of immersive showcases that brought technology and creativity to life. Signature performances included the PLS Unicorn Series, the debut of the immersive performance Peak Shock: Return from Journey to the West, and the VR cultural tour Location-Based Entertainment: A Journey through time to Yuanmingyuan. These engaging experiences drew large crowds throughout the show, with visitors captivated by the stunning visuals and interactive formats.

With over 100 fringe events, the fair shined in its high-level summits, technical training courses, and expert-led seminars. This included the IFTT 2025 The Sound – Future Science and Technology Innovation Conference, which introduced China’s home-grown 3D audio technology “Audio Vivid”. In addition, the SDVoE Alliance’s PLSG Video All in One Zone explored AI integration in AV applications. These events underscored PLSG’s growing role as a leading platform for the debut and exchange of cutting-edge technologies.
Industry voices affirm the fair’s success
“We came to showcase our Made in Italy products at the industry’s largest event, where we can easily reconnect with customers face to face and build stronger relationships. In the first few hours, we’ve already met several very interested target buyers from the lighting and live shows sectors in Canada, China, Indonesia, the Philippines, and Singapore. The Chinese market offers vast growth opportunities in both tourism and installation sectors, making PLSG an ideal place to make these connections.” 

Mr Luca Bertani, Content Marketing Professional Leader, Powersoft SpA (Exhibitor)

“This year’s edition had significantly more exhibitors and visitors. As China’s only show with a dedicated KTV hall, it provides a focused platform for connecting with our core audience, high-end domestic KTV business operators and investors in the self-service KTV sector. We discovered unexpected demand from Southeast Asian buyers, particularly from Malaysia and Indonesia, who showed strong interest in our AI solutions and have clear purchasing intent. The show also emphasised the growing self-service KTV trend, which is quickly expanding into lower-tier cities in China and abroad. This trend has become a key focus of our business strategy.”

Mr Kefeng Zu, Product Manager, Fujian Star-net-E-video Information System Co Ltd (Exhibitor)

“Prolight + Sound Guangzhou has flourished into a pivotal force in the global industry. The fair energises companies with fresh ideas and market insights. This year, I was impressed by innovations like rollable LED panels, cutting-edge digital mixers, and advanced lighting technologies. Chinese companies are increasingly creating their own unique designs and products, showcasing remarkable differentiation. I organised a Brazilian buyer group to join because it helps them to see the latest product trends in China. Attending is a must – the show seamlessly connects businesses with limitless opportunities and global leaders.”

Mr Daniel Neves, President, Brazilian Music Industry Association (Buyer delegation leader)

“Anyone interested in live sound and events must attend PLSG, which occupies a particular niche that no other event matches in scale, and its relevance in the industry pulls people in. The buyer group I organised can survey the latest trends in China and expand their client base in the entertainment and tourism sectors. In return, we bring a diverse network focused on physical attractions and experiences, such as theme parks like Disneyland. Currently, two Spanish buyers I invited are touring facilities in Guangzhou to look for manufacturing parts, so the benefits of attending extend beyond the show floor.”

Mr Stephen Cavit, President, Themed Entertainment Association – Asia Pacific Region (Buyer delegation leader)

“We are a distributor of audio systems, focusing on commercial and entertainment solutions, here to source new solutions with modern technology integration. The show allows us to meet directly with business owners from various countries to develop valuable services and products for our customers. So far, we’ve connected with several business owners and two suppliers – one Chinese and one British – whom I plan to order from. All serious industry players attend Prolight + Sound Guangzhou, as it consistently provides insights into new inventions and market trends. I will certainly be back next year.”

Mr Chee Chuan Lim, Managing Director, Chuan Seng Hin Sdn Bhd (Malaysian buyer)
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For more information, please contact:

Messe Frankfurt (HK) Ltd 
Tel:+852 2230 9248
Email:plsgz@hongkong.messefrankfurt.com

Guangdong International Science and Technology Exhibition Co Ltd 
Tel:+86 20 8355 4208
Email:sound@ste.cn


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