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Athleisure is a fast-developing trend in China, due to its hybrid appeal, with pure sportswear also on the rise as the country’s population takes to its abundance of courts, fields, and hiking trails. According to the platform’s 2022 report, 42.2% of Douyin (Chinese TikTok) users yearn for outdoor activities, including fishing, camping, hiking, and surfing.
As a result, consumers are purchasing clothes with various outdoor-friendly functional qualities, such as waterproof, sunproof, elastic, and breathable. In addition, there’s a growing focus on sustainability and ethical consumption, with eco-friendly practices and circular fashion models beginning to drive the market. | | |
