Music China – the leading fair for musical instruments in Asia
Music China is a magnet for thousands of musicians, retailers, dealers, distributors and agents from around the globe. With a sea of exhibitors unveiling their latest products, how can you stand out from this crowd and draw the attention of your regular clients and new customers?
Use these services to elevate your showcase:
2023 Music China New Product Global Launch
Do you take pride in the innovation and craftsmanship of your new product launches? Our experts are ready to showcase your efforts in the New Product Global Launch competition. Entries are carefully handpicked based on innovation, technology & quality, design and market potential, all vying for the ‘Best New Product 2023’ titles.

So, if you're planning to release new products, login to the Exhibitor Online Manual System to submit your application online.
Put your signature products in the spotlight
Give your products the limelight they deserve! Our promotion campaigns featuring selected exhibitors, will put your products front and centre for thousands of potential buyers across the globe, both before and during the fair.
Highly effective advertising and promotion opportunities
You can reach your potential audience before or during the trade fair by capitalising on various forms of advertising and promotion services provided by Music China.
Take control with your Media Package Manager
Messe Frankfurt has launched the self-service platform Media Package Manager, to manage your online profiles. With this tool, you can publish all relevant details of your stand and products in one place. Your information will be delivered to all our media channels.

Each exhibitor receives a basic media package which includes the displays with the company’s name, booth number and product group on the official fair website You can also upgrade to Silver and Gold media packages to enhance your advertising opportunities at little expense.

Please email if you need help logging in to or using the MPM. Please email to upgrade your media portfolio.
Join our business-matching programme to connect with quality buyers
Bringing together global suppliers and buyers, this free service enables you to discover and engage with potential new clients based on their sourcing preferences and interests.
Supporting media
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Contact us

Messe Frankfurt (HK) Ltd
Ms Phyllis Tsang
Tel:  +852 2238 9901
Fax: +852 2598 7887

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