A noticeable change in Chinese textile market post-pandemic

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Dear Sir / Madam,

A noticeable change in Chinese textile market post-pandemic

As Chinese consumers are embracing healthier lifestyles and focusing more on green fashion, players operating in the country’s textile field have had to adapt. Fabric suppliers are changing their strategy to sustain their businesses.

Our topics for you:

Luxury fabric suppliers altering offerings to align with changing trends

Growing importance of green fashion

More detailed trend information

Luxury fabric suppliers altering offerings to align with changing trends

“Because of the pandemic, casual clothing has been more prominent, so we are reintroducing more cotton and linen fabrics for semi-casual, comfortwear, and other related categories.”
Mr Bob McAuley, President of HMS International, the parent company of Huddersfield Fine Worsteds

Growing importance of green fashion

“Consumers in China are more willing to buy products with sustainable roots. For one example, we convert recycled jeans into a cellulosic yarn, AeoniQ™, which is a completely biodegradable polyester and nylon substitute.”
Ms Jeanie Hu, Marketing Director, Greater China of HeiQ


	More detailed trend information

For a more in-depth dive into post-pandemic trends in the Chinese textile market, read Intertextile Apparel’s recent case study. For more details on the fair itself, visit our website.

Textile trends case study

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	Sales Contacts
	Messe Frankfurt (HK) Ltd Ms Kathy Lai / Mr Jimmy Chan / Mr Tong Fung / Ms Tania Choi Tel: +852 2238 9963 / 9999 / 9983 / 9991 Email: textile@hongkong.messefrankfurt.com

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