| Rise of sportswear and athleisure | | | Particularly in China, more people are adopting healthier and more active lifestyles, and for this reason sports and outdoor-friendly functional clothing is increasingly in demand.
“Common outdoor activities have become less extreme, and activities such as glamping and skateboarding fall under this category. The athleisure and sportswear trend is showing more growth in China, as the markets in Europe and the US are already quite mature.”
Ms Jeanie Hu, Marketing Director, Greater China of HeiQ
“More customers have been purchasing functional clothing because they are more aware of the importance of exercise, and there is also now a wider variety of accessible activities, such as gym, running, and hiking.”
Ms Xie Yi Zhen, General Manager of Yu Yuang Textile | | |
