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The Chinese government pledged to hit peak carbon emissions by 2030 and become carbon neutral before 2060, which has led suppliers to invest more in sustainability.
On the consumer side, sustainability is taking root among young, urban, and increasingly environmentally conscious consumers. According to Daxue Consulting, 77% of surveyed Chinese consumers are willing to pay a premium for green fashion, and high profile Chinese brands are catering to this demand. Catch their eye at All About Sustainability this autumn! | | |
