October 2023 return confirmed for Asia’s largest MI trade fair
It’s time to mark your calendar! Music China is set to make its homecoming from 11 – 14 October 2023 at the Shanghai New International Expo Centre – its longstanding home since 2002. 

Whether you plan to participate as a visitor or as an exhibitor, the fair is your ticket to new opportunities in the Chinese market: 
  • Connect with an expected 1,000+ exhibitors and 80,000+ trade buyers in 9 instrument halls, including some of the biggest names in the business
  • Take inspiration from a fringe programme of live shows, educational events and training sessions
  • Get quick access to all of the latest instruments, business happenings and buzz 
Our topics for you:
The Chinese market remains strong
As the largest musical instruments market in the world by revenue, China is one of the most lucrative sales destinations for global MI brands, with total sales expected to reach a new high of USD 9.25 billion in 2023* and imports valued at USD 467 million between January and October of this year, according to China Customs.

“We are already receiving enquiries about the 2023 fair, and this is no surprise given Music China’s leading position in the global MI industry,” says Ms Judy Cheung, Deputy General Manager, Messe Frankfurt (HK) Ltd. “The Chinese market is the world’s largest. This fact hasn’t changed, even amid the pandemic.”


*Statista: https://bit.ly/3e8QLKq
Hear from a previous participant
“This is the place where I can always get comprehensive information on overseas musical instruments. Despite the pandemic, many top international brands insist on their presence at Music China. Buyers need to touch and feel instruments, so a face-to-face trade platform like Music China is particularly important.” 

Mr Li Xuxi, Deputy General Manager, Wuxi Dayin Music Co Ltd
If your priority is business, contact the Music China team to find out more
Messe Frankfurt (HK) Ltd
Ms Phyllis Tsang
Tel:     +852 2238 9901
Fax:    +852 2519 6079
Email: music@hongkong.messefrankfurt.com
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