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Dear Sir / Madam,
29 – 31 August 2022 National Exhibition and Convention Center (Shanghai)
Meet China’s strong demand for European fabrics at the Premium Wool Zone
Chinese consumers with growing spending power are going after luxury and high-end brands, especially those from Europe, for their high-quality wool fabrics and bespoke services. In particular, the younger generations see ownership and affiliation with designer brands as a lifestyle choice that marks them as a distinct and exclusive community.
Join the Premium Wool Zone, a dedicated zone for quality wool fabrics at Intertextile Shanghai this August, to tap into the high potential Chinese market!
Intertextile welcomed 30 mills from France, Italy and the UK to the largest-ever Premium Wool Zone last year to showcase their quality fabrics: from fine and fashionable wool to luxury worsted wool for both ladieswear and menswear.
“Intertextile plays a very important role as it acts as a bridge for us to bring fabrics from overseas into China. The textile industry here is booming, and the introduction of fabrics from around the world has further boosted the growth of the textile and apparel industry, facilitating trend and product developments.” Ms Renee Tang, Chief Executive Officer, Shanghai Run Unison Enterprise Co Ltd, China (representative of Linton Tweeds Ltd, UK)