How the pandemic has changed sustainable fashion in China’s textile industry
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Messe Frankfurt

Dear Sir / Madam, 
Cinte Techtextil China
10 – 12 March 2021
National Exhibition and Convention Center (Shanghai)
Sustainable fashion in
a post-COVID-19
world
How the pandemic has changed sustainable fashion in China’s textile industry

As the world begins its slow recovery from the COVID-19 pandemic, it’s clear that new consumer behaviours span all areas of life. These dramatic shifts will have a huge impact on how consumers react to and purchase sustainable fashion in China.
Our topics for you:
   
Changes in consumer behaviour in China
Sustainability is business critical everywhere
Exhibit at the All About Sustainability zone
Discover the SDGs in a virtual event this month
 
 

Changes in consumer behaviour in China
Changes in consumer behaviour in China

With the increase in awareness about environmental protection and social justice, Chinese consumers have a sense of ‘moral anxiety’ and fear that their purchase and consumption would have an adverse impact on aggravating global warming, climate change and other social issues, according to a survey by the R.I.S.E. Sustainable Fashion Lab – around 85% consumers surveyed said they will not purchase from brands with negative environmental news.[1]
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Sustainability is business critical everywhere
Sustainability is business critical everywhere

From a worldwide perspective, a new survey by the US Cotton Trust Protocol and the Economic Intelligence Unit shows that the majority (60%) of fashion, retail and textile leaders consider implementing sustainability measures as a top two strategic objective for their business.[2] These measures include sourcing sustainably produced raw materials, introducing a circular economy approach to their business, cutting greenhouse gasses, investing in 3D printing and blockchain technologies and more.
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Exhibit at the All About Sustainability zone

Exhibit at the All About Sustainability zone

The All About Sustainability (AAS) zone at Intertextile serves as an iconic area within the fair for both exhibitors and visitors with plenty of ideas on how to be sustainable, along with the fair’s comprehensive fringe programme events including seminars, panel discussions and displays. As a key sustainable player in the textile industry, join the AAS zone now and don’t miss the chance to showcase your latest technologies and products!
    Participation details  
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UN Sustainable Development Goals
Discover the SDGs in a virtual event this month

In global collaboration with the Conscious Fashion Campaign and the United Nations Office for Partnerships, Messe Frankfurt’s Texpertise Network is committed to integrating the Sustainable Development Goals into its leading international textile trade fairs and events.

Join the virtual event “DISCOVER THE SDGs” from 1 – 30 December to learn how the global fashion industry can deliver the Sustainable Development Goals. An interactive exhibition hall has been set up for participants to explore the digital booths, facts and figures, video and artwork about each of the SDGs. Panel discussions from United Nations representatives, leading industry experts and academics are available for on-demand watching, including the panel “Fashion meets applied sustainability and digitisation” with the Messe Frankfurt Texpertise Network represented.
    Register to join the virtual event  
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For booth reservations, please contact:

Ms Rachel Hui
Tel: +852 2238 9913
Fax: +852 2598 8771
Email: rachel.hui@hongkong.messefrankfurt.com
www.intertextileapparel.com

Reference:
1. https://mp.weixin.qq.com/s/VSxq6ndn24ossrbBGkPrhw
2. https://trustuscotton.org/fashion-and-textiles-industry-keen-to-go-green-despite-covid-19-pandemic/
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