13 – 16.10.2021
Shanghai New International Expo Centre, China
Participants applaud Music China 2020
Music China 2020 came to a close on a positive note with praise from exhibitors and visitors alike. Despite the pandemic and travel restrictions, Music China continues to provide a professional trade fair for the musical instrument industry, creating a valuable opportunity for face-to-face business interaction, industry information exchange and music appreciation. 
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Music China 2020 accomplishments
•    1,106 exhibitors 
•    81,761 visitors
•    An exhibition space of 100,000 sqm across 11 halls
•    More than 20 online business matching sessions each day during the show

The MI fraternity gets together
As Asia’s largest trade show for musical instruments, Music China unified channel players to get back on their feet and find new business opportunities. The show offered the perfect destination for high-profile brands to showcase their finest products and innovations, and for participants to expand their industry networks and gather the most up to date market information. All in all, the fair did its upmost to support business recovery.

“Music China has definitely helped us re-establish business connections for the second half of the year after the outbreak of the pandemic.”
Mr Yutaka Okada, Vice General Manager, Marketing Division and General Manager, COMBO & BO Division, Yamaha Music & Electronics (China) Co Ltd

Show delivers a flexible and attentive service 
To accommodate participants who were unable to travel to Shanghai due to travel restrictions and visa issues, Music China launched a new online business matching programme for overseas buyers. 

A total of 24 overseas companies from 10 countries and regions attended online meetings to connect with Music China’s exhibitors, through more than 20 online business matching sessions each day, which created abundant business opportunities.

Many happenings at Music China
The show’s prestigious fringe programme provides a busy schedule of conferences, seminars and workshops, offering an unparalleled opportunity to learn from market leaders and gain new business perspectives, and the 2020 edition was no different.

In addition, a string of the live shows drew large crowds to enjoy the beats and the rhythms of music.

“Our forum is demand-oriented, integrating various issues facing the musical instrument industry and its development. Every year, we discuss the most pressing issues concerning consumers and musical instrument industry peers.”
Mr Wang Shicheng, President of the China Musical Instrument Association (Speaker at the NAMM CMIA Industry Forum)

Join us at the 20th anniversary of Music China 
The 20th anniversary edition of Music China will take place from 13 to 16 October 2021 at the Shanghai New International Expo Centre. Enrol now to enjoy the many benefits that Music China has to offer! 

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For more information, please contact:
Ms Phyllis Tsang
Tel:         +852 2230 9901
Fax:        +852 2598 7887
Email:     music@hongkong.messefrankfurt.com

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