As Asia’s largest trade show for musical instruments, Music China unified channel players to get back on their feet and find new business opportunities. The show offered the perfect destination for high-profile brands to showcase their finest products and innovations, and for participants to expand their industry networks and gather the most up to date market information. All in all, the fair did its upmost to support business recovery.

“Music China has definitely helped us re-establish business connections for the second half of the year after the outbreak of the pandemic.”
Mr Yutaka Okada, Vice General Manager, Marketing Division and General Manager, COMBO & BO Division, Yamaha Music & Electronics (China) Co Ltd

To accommodate participants who were unable to travel to Shanghai due to travel restrictions and visa issues, Music China launched a new online business matching programme for overseas buyers. 

A total of 24 overseas companies from 10 countries and regions attended online meetings to connect with Music China’s exhibitors, through more than 20 online business matching sessions each day, which created abundant business opportunities.

The show’s prestigious fringe programme provides a busy schedule of conferences, seminars and workshops, offering an unparalleled opportunity to learn from market leaders and gain new business perspectives, and the 2020 edition was no different.

In addition, a string of the live shows drew large crowds to enjoy the beats and the rhythms of music.

“Our forum is demand-oriented, integrating various issues facing the musical instrument industry and its development. Every year, we discuss the most pressing issues concerning consumers and musical instrument industry peers.”
Mr Wang Shicheng, President of the China Musical Instrument Association (Speaker at the NAMM CMIA Industry Forum)