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28 - 31.10.2020
Shanghai New International Expo Centre, China
Check out what’s happening at Music China
The long-awaited Music China will open its door next week, from 28 to 31 October 2020. People from every corner of the musical instruments industry are looking forward to the show, where you’ll be able to explore the latest products and accessories, network with industry experts and influencers, and catch up with industry trends and developments. Just as importantly, indulge yourself in the joyful atmosphere and upbeat music from a variety of live performances and product demonstrations. Come and join Music China, Asia’s largest trade fair for musical instruments.
A Glimpse of Music China 
Get inspiring ideas from Music China’s signature industry events 
NAMM CMIA Industry Forum
Topic: The Solutions to Stimulate the Industry amid the Pandemic
Panelists: Mr. Wu Bin, Mr. Terence Ng, Mr. Gu Bingfeng, Mr. Liu Weiming, Mr. Chen Liang

NAMM University Course “How to…..Session”
·   “How to Make a Breakthrough Amid the Pandemic – Advice for Small to Medium Sized Music Retailers” by Mr. Yan Cunwu and Mr. He Longtian
· “New Opportunity and Strategy for the Industry under the Epidemic” by Mr Qin Chuan
·   “How to Develop Online and Offline Music Education in a Coordinated Way and Turn Challenges into Opportunities” by Ms. Yin Baoxia
A broad variety of educational events to cater to different needs
Develop your professional skills
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 Training courses for Senior Piano Technicians
Violin-Making Master Workshop
Strengthen your market position
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 The China Music Retail Development Summit
Catch up with the latest trends and products
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 Music Lab 
Music China New Product Global Launch
Shanghai International MIDI Forum
Enrich your industry knowledges
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·   		 National Music Education Conference 
Educational Programmes: Music Trial Classes, music+Talks
Master Classes
Enjoy Music China's entertainment shows 
·  Never-ending Music – Live Show: an array of live shows by famous artists 
· A series of dedicated performance sessions by music enthusiasts who won the musical instrument contest organised by Music China earlier this month
Leading brands show up at Music China 
World renowned brands such as C. Bechstein, Casio, ESI, Hsinghai, Kawai, Pearl River, Roland, Samick, Schimmel, Seiko, Steinway, Taylor Guitars and Yamaha are among the 1,100 quality exhibitors that will demonstrate their latest instrument models to buyers.

You can now take a look at the full exhibitor list through our exhibitor search service. Together with the hall plan, both tools are a great start to plan your visit.
Source from a diversified list of products
An all-encompassing range of products will be displayed in 11 exhibition halls across 100,000 sqm of exhibition space.

Want to take a look at highlighted products from various brands? Take a look now!
Useful information for visiting Music China
To comply with the protection guidelines of the venue and the local government, all personnel entering the fairground must complete visitor authentication with real identity registration. As such, you are reminded to bring along your original personal documents for verification to receive your admission badge.

Also, make sure you follow the procedures below at the venue entrance:
·  Present health declaration code 
·  Undergo temperature scan
·  Wear a face mask
5 safety tips to protect yourself and others
·  Wear a face mask at all times at the fairground
·  Keep your hands clean and use hand sanitizer which will be provided at the fairground
·  Temperature check prior to entry to the fairground
·  Keep a social distance of at least 1 metre from others 
·  Avoid shaking hands with others
Follow us：
#musicchina #musicchina2020   


For more information, please contact:
Ms Angela Lau
Tel:         +852 2230 9230
Fax:        +852 2598 7887
Email:     music@hongkong.messefrankfurt.com

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