28 - 31.10.2020
Shanghai New International Expo Centre, China
Explore world renowned pianos at Music China
At Music China, pianos have occupied the largest exhibition area for a number of years, a fact that reflects their importance at the show. The global market for pianos is estimated at USD 2.5 billion in the year 2020 and is expected to reach USD 2.9 billion by 2027*. With the growing demand from this sector, make sure you take the unparalleled opportunity to meet a number of the world’s famous manufacturers such as Schimmel, Steinway and Samick at Music China. Now, let’s have a preview of their products.


Register now and get your FREE admission badge by entering the promotion code: FreeEntry

For a full exhibitor list, please click here.
A glimpse of highlighted products by selected piano manufacturers

Steinway Piano Asia Pacific Co Ltd, E1A12
Steinway Crown Jewel

Each Steinway Crown Jewel is an original handcrafted work of art unique in the world. Crown Jewel pianos are encased in your choice of magnificent woods, prized for their exquisite color and grain, and gathered from around the world.

Steinway Lang Lang Black Diamond

An artistic collaboration between virtuoso Steinway Artist Lang Lang and iconic designer Dakota Jackson.

Wilhelm Schimmel Pianofortefabrik GmbH, E1B12
C169T Black Pearl

This piano is specially made for celebrating Schimmel Piano 135th anniversary. All black matte design, luxury and gorgeous. It's an excellently traditional piano instrument.

Seiler Samick Musical Instrument (Shanghai) Co Ltd, E1D25 & W3F01
Seiler 170 years anniversary piano ED132ALE-EBHP

Original imported German hammers and Roslau strings are used and the best resonance possible high grade spruce is selected. Only the best wood is used for the soundboard for a greatly improved, high quality piano sound. The keyboard uses double layered ebony black keys, that deliver an amazing touch, while traditional black color with a wood grain are the foundation of a simple but elegant exterior. 170 years of skillful experience, craftsmanship and originality combined with modern artistry, explains why Seiler is preferred by professionals and music lovers.


Elegant and meticulous exterior, with bright and vigorous sound and in outstanding quality. A highly praised piano by experts in the industry, this model perfectly displays the master grade of craftsmanship.

Knabe piano WMV120C-WAST

With walnut satin finishing, and a carved music stand design. It is simple but attractive. Equipped with spruce soundboard and German FFW hammer, it delivers clear timbre, and a delicate gentle touch feeling.

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