28 - 31.10.2020
Shanghai International Expo Centre, China
Reconnect with the joy of music
Music China, Asia’s largest trade fair for musical instruments will be the last major musical instruments trade fair of 2020. It’s a place where industry professionals can reconnect face to face with peers, showcase their instruments and explore new business opportunities. 

As an important platform that unifies the entire industry, the 4-day fair provides unparalleled opportunities for buyers to conduct their sourcing activities and network with quality exhibitors. Start making a plan now to join this not-to-be-missed trade fair.
Information for you

Take advantage of Music China’s competitive edges 

Enter the gateway to the global musical instruments market, specifically the Chinese musical instruments market
Revenue in China’s musical instruments segment is expected to reach USD7,059 million in 2020, contributing over 20% of global revenue, and growing annually by 7%.
(Source: Consumer Market Outlook: musical instruments in China, www.statista.com. Retrieved: May 2020)

2. Source from the world’s leading manufacturers, including:
C. Bechstein, Casio, ESI, Hsinghai, Kawai, Pearl River, Roland, Samick, Schimmel, Seiko, Steinway, Taylor, Yamaha and more!

3. Expand your global sourcing network across different countries and regions

4. Enrich your industry knowledge through a variety of educational and entertaining fringe events
·     NAMM CMIA Forum
·     NAMM University Courses
·     New product global launch
·     National music education conference
·     Workshop and master class
·     Live concerts

Feedback from industry peers
“The quarantine has helped people get back to music and there has again been interest in musical instruments. But in a few countries like China, there was an immediate increase in sales as soon as the quarantine was eased.”
Mr Alessio Gerundini, Brand and Sales Manager of Zero Sette Accordion Factory and Sales Manager of Eurasia Trade (UAE), Italy

“You really need to come to appreciate how significant this show has become, and how important this part of the world is for selling musical instruments.”
Mr Christian F. Martin IV, Chairman and CEO, C.F. Martin & Co Inc, United States

Get your free admission badge
Admission prices: 
until 15 Sep, 2020

RMB 30 from 16 Sep to 24 Oct, 2020

RMB 50 from 28 to 31 Oct, 2020

Plan your journey
Special discounts and additional services are offered to Music China’s participants, including hotel reservations, shuttle bus services and city tour assistance. For more details, please contact our official agency. 

Shanghai Vision Expo & Meeting Solutions Co Ltd.
Tel: +86 21 5481 6051 / 5481 6052
Email: music@shanghai-vision.com

In light of the evolving coronavirus pandemic, the Chinese government has issued a number of prevention and control measures for travelers. The guidelines are outlined here and may change at short notice. Please refer to the latest information published by the Chinese Government.

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For more information, please contact:
Ms Angela Lau
Tel:         +852 2230 9230
Fax:        +852 2598 7887
Email:     music@hongkong.messefrankfurt.com

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