If this mail does not display properly, please click here
Dear Sir / Madam,
Messe Frankfurt
Vietnam's textile shift: your gateway via the German Pavilion at VIATT 2027
 
Vietnam's industrial transformation gives an edge to German innovation

Vietnam and its ASEAN neighbours are rapidly upgrading toward higher-value, sustainable and technology-driven textile production – accelerating demand for advanced machinery, specialty chemicals, and functional materials. Vietnam's manufacturers continue to invest heavily in imported textile and sewing equipment, with machinery imports exceeding USD 1.5 billion in recent years. Under the EU–Vietnam Free Trade Agreement (EVFTA), a broad range of EU-origin textile machinery, chemicals and specialised fabrics benefit from 0% import duty, giving German suppliers a clear structural advantage in this fast-growing market.

Join the German Pavilion at VIATT 2027 to secure your position in Vietnam's next phase of industrial growth.
 
Our topics for you:
 
Where demand meets German expertise at VIATT  
A government-backed platform for market expansion  
Exhibitor's testimonial  
Contact us for more details  
 
Where demand meets German expertise at VIATT
Where demand meets German expertise at VIATT

Following a successful debut at the previous edition, the German Pavilion will return in 2027. The well-structured, government-supported platform will enable German companies to access high-growth segments within Vietnam's evolving textile industry, including:

Textile chemicals
Stricter environmental standards and increasing demand for performance finishes are driving market expansion. Within the Pavilion framework, German chemicals specialists can position themselves as premium, compliant solution providers under a trusted national brand identity.

Functional fabrics & raw materials
Rising demand for high-performance, recycled and bio-based materials is creating strong business opportunities for compliant exhibitors. The German Pavilion enhances credibility and visibility among buyers actively seeking European innovation and sustainability expertise.

Garment manufacturing technology & solutions
Digitalisation, automation, energy efficiency and supply chain compliance are accelerating investment in advanced equipment. The Pavilion format strengthens the "Made in Germany" positioning while facilitating targeted engagement with key garment manufacturers and technology buyers.
 
A government-backed platform for market expansion

Supported by the Federal Ministry for Economic Affairs and Climate Action (BMWK), the German Pavilion will once again present a concentrated showcase of German innovation at the fair. In 2027, the Pavilion will offer:

Pavilion package*
• Information stand (2 sqm) EUR 750
• Shell booth (9 sqm) EUR 3,150
• Raw space (above 50 sqm ) EUR 16,000

*Prices are provided for reference only and are based on the 2026 edition rates. Final rates are subject to confirmation by the organiser.
 
Exhibitor's testimonial

"The German Pavilion's design is simple and beautiful, while the concept is valuable and well-arranged, including matching us with VIP buyers, and introducing our company on-stage – which drew additional visitors to our booth. We have connected with some Vietnamese firefighter agencies, while I'm very pleasantly surprised to find many overseas buyers who have factories or supply chain segments in Vietnam."
Ms Chixian Zhao, Deputy General Manager of Ibena Shanghai Technical Textiles (Subsidiary of IBENA Textilwerke GmbH)
 
  Apply now  

  2026 show review  

  2027 show brochure  
 
Contact us

Apparel fabrics, yarns & fibres and garments
Ms Kathy Lai
Tel: +852 2238 9963

Home & contract textiles; technical textiles, nonwovens and textile technologies
Mr Ben Shi
Tel: +852 2230 9216

Email: VIATTGP@hongkong.messefrankfurt.com

German-based companies
Ms Marei Fricke
Phone +49 69 348 771 818
marei.fricke@germany.messefrankfurt.com
 
Important notice

We would like to kindly remind all fairgoers that the most reliable way to advertise your company at Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is via our official communication channels. Other companies claiming to offer advertising services may be a scam, and it's important to verify the legitimacy of any company before doing business with them. If you have any concerns regarding this matter, please don't hesitate to contact us for assistance.