Bring European textile excellence to Vietnam at VIATT 2027

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Dear Sir / Madam,

European Zone: a proven gateway to capture Vietnam’s premium textile market

This zone served as a focal point of VIATT 2026, which attracted over 17,000 visits from 54 countries and regions. Featuring leading exhibitors from Germany, Italy, Switzerland, Türkiye, and the UK, the zone further reinforced Vietnam’s growing position as a dynamic sourcing hub for global buyers.

Exhibit at VIATT 2027 to showcase European excellence, in the zone where quality, innovation, sustainability and technology converge. Apply before 30 June 2026 to take advantage of the early bird package.

Our topics for you:

Why Vietnam?

Exhibitor testimonial in 2026

Key participants from previous editions

Early bird package

Why Vietnam?

Vietnam factories remain reliant on imported raw materials, with 60 – 70% of textile inputs sourced from overseas, creating a substantial opportunity for European suppliers of high-performance textiles, luxury wools, technical fabrics. As Vietnamese manufacturers move steadily up the value chain, European quality, technology, and expertise are essential for them to meet evolving production and export demands.

Vietnam is also transitioning from basic garment production to higher-value segments including performance wear, medical textiles, smart fabrics, and industrial applications. As a global leader in technical textile innovation, Europe is ideally positioned to support this transformation.

	Exhibitor testimonials in 2026

“The fashion show helps us a great deal because we are not yet known in this country, and what we are looking for is a distributor or licensee who would be interested in distributing our brand here. We see Vietnam as a market with huge potential, and it is obviously the best place to be. Having started our distribution in Korea last year, Vietnam would be our second country in Asia, and the development of our brand throughout the region is exactly what we are working towards.”
Mr Hervé Coulombel, President and CEO of Royal Mer, France (Apparel Fabrics & Fashion)

“As an association promoting Portuguese textiles for home and contracting, we aim to reach new markets and buyers who appreciate medium-high to high-end products. VIATT offers us a chance to display our products alongside competitors from various countries, many of whom already buy from Portugal. We’ve made valuable contacts at this year’s show – visitors appreciate the uniqueness of our high-quality, niche market products.”
Mr Xavier Leite, President of Home from Portugal (Home & Contract Textiles)

“We focus on technical textiles, especially flame-retardant fabrics for firefighters and emergency response, but also chemical protection workwear and EV fire protection. Buyers have the understanding that German technical expertise is superior in a lot of ways. This is the first time we have exhibited in Vietnam, connecting with some Vietnamese firefighter agencies, and happy to find many overseas buyers who have local factories or supply chain segments.”
Ms Chixian Zhao, Deputy General Manager of Ibena Shanghai Technical Textiles (Technical Textiles & Technologies)

Key participants from previous editions

Early bird package is out now!

Limited space available, apply now to secure your place before 30 June 2026!

Apply now

2027 fact sheet

2026 Show Review

	Messe Frankfurt (HK) Ltd Email: viatt@hongkong.messefrankfurt.com Exhibitor enquiries Apparel fabrics, yarns & fibres and garments Ms Kathy Lai Tel: (852) 2238 9963 Home & contract textiles; technical textiles, nonwovens and textile technologies Mr Ben Shi Tel: (852) 2230 9216

	Important notice
	We would like to kindly remind all fairgoers that the most reliable way to advertise your company at Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is via our official communication channels. Other companies claiming to offer advertising services may be a scam, and it’s important to verify the legitimacy of any company before doing business with them. If you have any concerns regarding this matter, please don’t hesitate to contact us for assistance.

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