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Now open: Music China 2025 launches early bird registration
Music China is excited to announce its 22nd edition, to be held from 22 – 25 October 2025, at the Shanghai New International Expo Centre (SNIEC). The event will gather leading brands and key players in the global MI industry to celebrate their shared passion for music and discover exciting business opportunities. Manufacturers, suppliers, dealers, buyers, and music lovers will be under one roof, creating an environment for knowledge sharing and meaningful connections. More than just a festival, the four-day fair will feature seminars and workshops to keep attendees informed about market trends, expand their industry networks, and unveil new avenues for growth – promising an enriching experience. |
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Why exhibit with us?
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√ Connect for success: Last year’s event drew 119,083 visitors and more than 1,850 exhibitors, generating substantial business deals and offering unparalleled networking opportunities.
√ Maximise your brand exposure: Present your innovations to key decision-makers, industry leaders, and global buyers from over 100 countries and regions.
√ Stay ahead of industry trends: Stay informed about the latest trends and developments by engaging with fellow exhibitors and attendees from the globe.
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What’s new in 2025?
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At Music China, you will explore a rich variety of products, from classical and pop to folk and electronic, including bowed, woodwind and brass, percussion, keyboard instruments, and electronic music products. This year, the one-stop sourcing platform will unveil new product categories focused on music-related offerings for holistic wellness and healthcare, as well as music merchandise, opening up exciting market opportunities for industry players. Additionally, we are introducing a dedicated zone that showcases music technology and audio-visual innovations – a prime location for highlighting pioneering models from your brand!
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Participants' feedback from 2024
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“We are excited to return and introduce our brand to a wider audience through this influential platform. In recent years, the show has not only attracted professional buyers, but also a growing number of amateur music enthusiasts. Our exhibition space has expanded by 2.5 times in 2024, allowing us to showcase a broader range of instruments and provide visitors with an enriched music experience."
Mr Daisuke Yamamuro, General Manager of Marketing Division, Yamaha Music & Electronics (China) Co Ltd
(2024 Exhibitor)
“Visiting Music China always delivers exciting and fruitful results. I have found it valuable for networking with partners and exploring creative product ideas. As a vast market full of opportunities, it offers a platform for musicians, composers, and music technology companies to showcase their talents and products.”
Mr Andreas Kirstein, Managing Director, Musikhaus Kirstein GmbH
(2024 Visitor)
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Early bird discount
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Haven’t reserved your ideal spot yet? Now it’s the time!
Reserve your booth by 30 March to enjoy an exclusive early bird discount. Don’t miss out on this exceptional opportunity to connect and make your mark at Asia's largest musical instrument trade fair! |
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