|
For generations, there’s been a popular saying in China: “First, people respect the silken clothes. Then, they respect the man”. It’s a simple lesson for everyone who wants to be wealthy – or at least look the part, whether in garments made from traditional silk or imported wool.
Per research from consulting firm Bain & Company, Chinese shoppers will make up 40 per cent of all luxury consumers by 2030, despite recent turbulence. Accordingly, European wool fabric producers are doubling down on efforts to cash in, and Intertextile’s Premium Wool Zone puts exhibitors directly in the path of buyers looking to fill this demand. Book your booth now! | |
