Grasim Industries LimitedIndia | 4.1-E47
Fibres/Yarns
Birla Cellulose is committed in its pursuit of future-focused innovations that align with sustainability and environmental stewardship. Recognizing the growing demand for eco-friendly textiles, the company has embarked on several forward-thinking initiatives aimed at revolutionizing the industry.
One of the most notable innovations is the development of Liva Revival, next-generation fibers that are not only sustainable but also high-performing. Made with up to 50% of consumer textile waste. This alternative fibre reduces dependence on wood pulp, further conserving forests and enhancing biodiversity by using recycled textiles.