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REIFEN (Tyres and Wheels)
Treading business expansion in new markets
2020 Brochure
2019 final report
About the show
Exhibition grounds

One of Asia's leading trade fairs for automotive parts, accessories, equipment and services, Automechanika Shanghai will be held from 2 to 5 Dec 2020. The fair showcases the entire automotive supply chain and expects to gather 6,650 exhibitors covering over 366,000 sqm of space.

According to the latest reports from IMARC Group, between 2014 and 2019, the global tyre market reached a CAGR of four percent. This figure is projected to grow by four billion units by 2025.

This year, REIFEN (Tyres & Wheels) continues to expand its visitor scope by inviting OEMs, dealers, retailers and more, maximising exhibitor objectives for brand promotion, business development and information exchange.

Market trends
The growing lifespan of vehicles

The average life cycle of a vehicle has increased significantly as a direct result of technological developments.


Growing competition amongst automakers and rising government regulations have also contributed to a car's durability and reliability over the years.

Increased mileage has also led to more tyre wear and tear, thereby causing the need to replace tyres more frequently.

The rising connected tyre market

The global connected tyre market size is projected to climb to USD$ 390 million by 2026 with a CAGR of approximately 74% from 2020 to 2026.

Asia-Pacific is anticipated to see some of the highest growth rates as an outcome of the large electric vehicle market and growing automotive aftermarket.

(Source: Acumen Research and Consulting, February 2020)

Sector highlights
A honeypot for tyres and rims

REIFEN (Tyres & Wheels) continues to expand by focusing on the advancing products and technologies for tyres and wheels. Exhibitors in the sector will flaunt a lineup of tyre manufacturing tools, raw materials and new business models. Capitalising on the show’s influence across the world, the sector will see visitors from OEMs, dealers, resellers and workshops. At the same time, conferences and fringe activities will be held alongside the sector for more industry trade and cooperation.

Brand-building breaks with high performance and customising trends

The sector will find synergy with the Motorsport and High-performance Area in the Customising Hall, which are located side-by-side. As such, the joint areas expect to encourage cross-sector partnerships through sharing sessions about motorsport culture, product and technological showcases, new product launches and networking.

2019 show review
Exhibitor comments

“We have come to expand our business network, forge new business cooperation and reach players in the Chinese and Southeast Asian markets. We have met a number of high quality and potential domestic buyers from Xinjiang, Jiangsu and other places as far as Africa. We are very satisfied with the results making the show our first choice for exhibiting.”


Mr Alan Chang, Marketing Specialist, Nankang Rubber Tire Corp Ltd, Taiwan

Visitor profile

In 2019, the fair welcomed 159,728 professional buyers (6% increase) from 149 countries and regions across the entire automotive sectors, 88% of which believe the show had an influence on their purchase decision. 

Show's facts & figures
We care about your health and safety

In light of the COVID-19 outbreak, organisers of Automechanika Shanghai are working with local authorities to ensure appropriate safety parameters are upheld. These measures are to safeguard the health and safety of all stakeholders so that the show remains a secure platform for business.

Reserve your space now!

If you would like to reserve a booth, please contact:

Messe Frankfurt (HK) Ltd
Ms Corrine Cao / Ms Gloria Ng
Tel: +852 2230 9200 / +852 2238 9971
Email: Corrine.Cao@hongkong.messefrankfurt.com / Gloria.Ng@hongkong.messefrankfurt.com



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