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Accessories / Customising
A front-runner for trends and development
2020 Brochure
2019 final report
About the show
Exhibition grounds

Automechanika Shanghai, one of Asia’s leading trade fairs for automotive parts, accessories, equipment and services, returns on 2 to 5 December 2020. The fair showcases the entire automotive supply chain and expects to gather 6,650 exhibitors covering over 366,000 sqm of space.

As key sectors for the automotive industry, Accessories and Customising continues to grow, supporting exhibitor expansion in global markets.


Market trends
Growing trends for customisation

Mounting interest for vehicle customisation is driving the global car accessories market. More car owners are purchasing decorative accessories for their vehicles in order to enhance the look and aesthetic appeal.


The desire for speed and performance is also pushing the car accessories market to support high performance modifications.




Sector highlights
Extensive resources create more cross-sector cooperation

Integrated fair resources, seven comprehensive sectors and three specialised zones accommodate exhibitors in OE right through to the aftermarket. This aims to create multiple cross-sectoral business opportunities.


New policies and market diversity drive the growing customising segment

Recent and favourable policies in China that bolster the aftermarket’s potential support consumer demand for automotive modifications. These advancements also encourage the development of motorsport and car customising related markets.

Discover state-of-the-art vehicles at the Motorsport and High-performance Area

The show will demonstrate racing culture, new trends, products for customising and technical analysis both on the show floor and in the Motorsport and High-performance Area. The interactive nature of the area will allow fans to see the latest customising techniques first-hand.

2019 show review
Key players


Amsoil, Aokly, AVIA, BOTNY, Bullsone, chepu, CSIC, CTEK, ENEOS, Eni, FUCHS, Gazpromneft oil, LIQUI MOLY,
MA-FRA, MOTUL, Nanfu, Sinopec Lubricant, SK lubricants, SONAX, Tongyi, Zero Mileage Lubricant and more.


AIDO, Azoza, CARLAS, K-MAN, MP Concepts,
Shuangxing Color Plastic, STRONA, TEIN, Unionevo, WINBO, YAKIMA and more.

Exhibitor comments



“Automechanika Shanghai’s influence is gradually growing into the aftermarket. We are launching two new product lines in China to increase brand awareness in accordance with our expansion plans in the Chinese market. The show has attracted more professionals, car lovers and overseas buyers. It gives us an arena to show off our products as traffic is very high. The fair continues to exceed my expectations.”

Mr Oliver Zhu, Sales & Marketing Director, East Asia, ITW Polymers & Fluids, USA



“We have been exhibiting our roof racks since 2013 as we value the show’s leading position and popularity. Its internationalism and professionalism are reflected in all aspects of the exhibition. It is the perfect platform to facilitate our business network growth. Also, I can see more exhibitors joining this sector of the show. I believe as it continues to strengthen, even more key market players will join.”

Ms Lizzy Gu, Brand & Marketing Manager, Yakima (Nanjing) Precision Industry Co Ltd

Visitor profile

In 2019, the fair welcomed 159,728 professional buyers (6% increase) from 149 countries and regions across the entire automotive industry, 88% of which believe that the show had influenced their purchase decision. 

Facts & Figures
We care about your health and safety

In light of the COVID-19 outbreak, organisers of Automechanika Shanghai are working with local authorities to ensure appropriate safety parameters are upheld. These measures are to safeguard the health and safety of all stakeholders so that the show remains a secure platform for business.

Reserve your space now!
If you would like to reserve a booth, please contact:

Messe Frankfurt (HK) Ltd
Ms Gloria Ng
Tel: +852 2238 9971
Email: Gloria.Ng@hongkong.messefrankfurt.com

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