Take advantage of major athleisure trends

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Intertextile Shanghai Apparel Fabrics – Spring Edition 2020

The athleisure industry is valued at around USD 300 billion in annual sales worldwide

Major sports brands like Lululemon, Nike, Adidas, Puma and Under Armour offer premium athleisure products, as well as many fast fashion and luxury brands like Dior, Louis Vuitton, Chanel, Fendi and Tory Burch.

Athleisure is a unique fashion culture that combines wellness, fitness and comfort with an urban lifestyle. Modern workplaces are also becoming more accepting of casualwear, like fitted sweatpants, and there is added demand for function in workwear, like anti-microbial shirting.

Unlike sports-specific shows, Functional Lab offers the perfect platform for functional suppliers to unlock the unlimited potential of both sportswear and fashion brands.

Advantages of joining Functional Lab

•	Being highlighted in a popular product zone enables you to meet the right target buyers.
•	Gain exposure to a large group of genuine buyers. Of over 94,000 buyers at the 2019 Spring Edition, nearly 30% were sourcing functional textiles.
•	Save time by meeting the right people: over 86% of Intertextile’s buyers are senior management, procurement executives and product R&D experts.

What did past exhibitors say about the show?

“Within the first half of the fair, we made over 150 contacts. We’re targeting the China market – we feel there is a lot of demand for functional products here. We’ve been coming to Intertextile for five years and we believe that our continuous attendance helps to build our brand identity and awareness in China.”

Mr Yosuke Kanazawa, Intimate Apparel Dept., Chori, Japan

Ms Maggie Tse / Ms Joey Chiu

Tel:	+852 2238 9963 / 9983
Fax:	+852 2598 8771
Email:	textile@hongkong.messefrankfurt.com

For more details, please visit: www.intertextileapparel.com