| According to Sheep Central, the Australian market benefited from strong European demand for fine Merino wool in 2018. This increasing demand in the centre of fashion is expected to become an upcoming global trend. On the other hand, the tailoring market in China is becoming a force to be reckoned with, as brands in China start offering tailor-made services and even online platforms for custom-made clothing. |
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| Meanwhile, wool is not just about formal menswear these days – it is also widely used in ladies wear with high demand for flannel, tweed and checks. |
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