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Accessories & Customising sector
Lighting up the show with innovation
Show video
2017 final report
2018 application form

Asia’s largest trade fair for automotive parts, accessories, equipment and services — Automechanika Shanghai will be held on 28 Nov  1 Dec 2018. The fair showcases the entire automotive supply chain and brings together 140,000 professional buyers and 6,250 exhibitors from around the world.


The Accessories & Customising sector has become more established due to increasing popularity of car customisation among consumers:


•    Exhibition space: 90,000sqm
  No. of domestic and overseas exhibitors: 1,500


  Products coverage across four halls:Hall 4.2, 5.2, 6.2 and 7.2


Participate in the show to stay ahead of the booming car accessories market and global trends.


2017 Key participants in this sector
ABT       DeLian       MA-FRA
ADAYO*       ENEOS*       Motul
Alfa       EXEDY       MTA*
Autobacs*       FLYAUDIO*       OSRAM
Bullsone       Gold Eagle       SONAX
Candid       HAOSHUN       TCF
Castrol EDGE       ITW       Tuff Plus
Chief       LIQUI MOLY       Valvoline
Cnlight       LOPAL       YAKIMA


*Exhibiting for the first time

2018 Sector highlights

Advanced products steering the industry's developments

The evolving digital trends for connected cars, infotainment, customisation, car care,  new business models in the supply chain, chain stores and e-commerce in aftermarket service will all be key focuses at the show.

Building synergy with the REIFEN Zone, attracting more well-rounded visitors


Being one of the spotlights of the sectors, the Motorsport & High Performance Zone will be tied to REIFEN Zone this year, allowing for an even stronger spotlight and more comprehensive display of high performance tyres, wheels and rims with the latest technology on tuning.

Exhibitor feedback

"Our main business is automotive lubricants, additives, and car care products. The event is the most ideal opportunity to release our new products to the Chinese market. We have been very satisfied with the visitor flow at the show each day. The customers who come to the booth are mostly domestic dealers, all of whom have very strong intentions to place multiple orders."


Mr Zhou Mingyang, China Regional Business Manager, Profi-Car (HK) Ltd

Reserve your space now!
If you want to reserve the booth, please contact:

Messe Frankfurt (Shanghai) Co Ltd
Ms Sophie Zheng
Tel: +86 21 6160 8548
Email: sophie.zheng@china.messefrankfurt.com


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